GODZILLA vs. THE THING Unused Ad Mat #203 (AIP/National Screen Service, 1964)

 

This is another brief one today, but here is an UNUSED vintage Ad Mat (or Ad Mold, or even "flong," which some people call them) from GODZILLA vs. THE THING!

We have looked at a few of these over the years, but if you are new here:  these were ordered through the pressbook, and were made of molded wood pulp.  The idea was that molten lead was poured into them, and added to a block of wood to make a newspaper ad printing block! As such, this destroyed the mold, so as you can imagine, unused ones rarely pop up!

The entire piece measures 4 & 5/8 by 3 & 3/8 inches, but that is including the large border around the ad.  Through the magic of "having the pressbook," we can compare the ad mold to the actual finished product, below!

This of course plays off of the legendary Reynold Brown artwork for the half-sheet poster of this film, which is a masterpiece.  

This ad mold has been added to the newest edition of our Guide to Vintage American Godzilla Theatrical Promotional Items, which you can download for free and see this and much, much more!