Remember what View-Master reels looked like, in the package? Interestingly, the sealed envelope of reels is just stapled to a header card, which is completely blank on the back. If it wasn't for the large-font GODZILLA at the top, it would be completely generic.
Another interesting thing to me was the TOY CITY price tag! Anybody remember Toy City? We had one in my area, because back then there were no TRU's in the state.