1/24/22

Official CAP'N CRUNCH Limited Edition Card Set (2010)

 

Since this has a Jay Ward connection (the original animated ads were produced by Jay Ward Productions--he did not create the character as some have suggested; instead that honor belongs to Allan Burns, co-creator of The Munsters!), we can surely cover this here.  Besides, is there a more iconic and beloved mascot than the Cap'n? He has surely stood the test of time.  And, he had an entire, developed mythos built up around him that made him all the more endearing.  What to Snap, Crackle and Pop do anymore? Well, these days, nothing, but they used to flit around like evil spirits and encourage your cereal to make noises.  The Cap'n embarks on adventures, searches for treasure, outwits pirates and enemies from outer space, baby! He's a hero.

Perhaps you've wondered what his height is? Well, now it can be told that he is 4 feet 11 inches, thanks to a series of six special anniversary cards that were printed on vintage-style cereal boxes of the three flagship cereals (Cap'n Crunch, Crunch Berries, Peanut Butter Crunch) way back in 2010! Each box contained two cards that celebrated the original characters, most of whom are seldom seen today.  Characters like his original enemy, Jean LaFoote, who was around stealing cereal long before the Soggies that I remember from childhood.

Smedley the Elephant is most often associated with Peanut Butter Crunch, but he was often along on adventures with the Cap'n.  It turns out that the names of the four sidekick kids are Alfie, Brunhilde, Carlyle, and Dave, but they don't get their own cards here!
"Magnolia Bulkhead" was before my time, but doesn't the sight of the Crunch Beast bring back major childhood memories?
If you have never seen the original 1960's ads, I would advise that you seek them out, because they are superbly entertaining in a Jay Ward style (and you get Daws Butler voicing the Cap'n, too).  Why these were never released on a comprehensive DVD is beyond me.  They are not only well-made mini-animated features, but extremely fun.  Hey, whoever owns these today:  nostalgia sells.  It's not like anyone would pay for a disc full of King Vitamin ads.
But of course, in Current Year, that's not the world we live in.  In fact, here's a look at most of the varieties of Cap'n Crunch that have existed over the years (this fan-made poster goes through 2019):
Apparently "Punch Crunch" was made to taste like fruit punch? Say what?

Finally, here is what the backs of the three 2010 cereal boxes looked like.  (Apologies; I had to do a bit of reconstructing because of the way they had to be scanned.)  The four plucky kids are at least included here!




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