This page is an attempt to list what promotional, theatrical, non-retail items exist for each vintage Godzilla film. If you want to see the various posters and lobby cards available for each film--which is too vast a subject to cover on a webpage--then you need THE ART OF JAPANESE MONSTERS by Sean Linkenback, which is the final word on the subject.
For other categories:
*Chronological list of vintage American Godzilla items (1961-93)
*The Trendmasters Godzilla era (1994-1997)
*American Godzilla video games (1986-present)
*For home video, see the VHS/Beta/CED/Laserdisc/Misc. page and
*The Godzilla DVD and Blu-Ray page
*Chronological list of Godzilla American comics (1976-present)
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American Release: 1956 (Trans World)
Posters: YES (as shown in pressbook)
Lobby Cards: YES (set of 8)
Stills: YES (black and white)
Pressbook: YES
Ad Slicks: YES
Ad Molds/Mats: YES
Radio Spots: YES (12-inch record, available in both 33&1/3 and 78 rpm)
TV Spots: YES
Other Items: Window Card, Herald; various local flyers made from the ad slicks shown above
American Release: 1959 (Warner Bros.)
Posters: YES including advance "teaser" poster (as shown in pressbook)
Lobby Cards: YES (set of 8)
Stills: YES (black and white)
Pressbook: YES
Ad Slicks: YES
Ad Molds/Mats: YES (also included with press kit, below)
Radio Spots: YES, 12-inch, 33&1/3 one-sided record (seen, but unfortunately not heard, in this post)
TV Spots: YES (1 minute x1; 20-second x3)
Press Kit: YES (included typed sheets, stills, and sample ad molds)
Other Items: Window Card
American Release: 1963 (Universal)
Posters: YES (as shown in pressbook)
Lobby Cards: YES (set of 8)
Stills: YES (black and white)
Pressbook: YES, "Showman's Manual"
Ad Slicks: ? (outside of pressbook)
Ad Molds/Mats: YES Below, newspaper ad block made from an ad mold (reversed):
Radio Spots: YES (7-inch, 45 rpm red vinyl record)
TV Spots: YES (1 minute, 20-second, 10-second)
Other Items: Window Card (2 different), Glass Slide (Telop), Ice Cream Sundae Banner, Preview Record (7-inch, 33&1/3 in-theater record); Continuity and Dialogue Script
American Release: 1964 (American International)
Posters: YES (as shown in pressbook)
Lobby Cards: YES (set of 8)
Stills: YES (black and white)
Pressbook: YES
Ad Molds/Mats: ? Newspaper ad block exists, below:
Ad Slicks: YES (double-feature; 1976 re-release)
Radio Spots: YES (7-inch, 45 rpm record)
TV Spots: YES (60-second, 20-second, 10-second)
Other Items: Window Card, Herald
American Release: 1965 (Continental Distributing)
Posters: YES
Lobby Cards: YES (set of 8)
Stills: YES (black and white)
Pressbook: YES
Ad Slicks: ? (outside of pressbook)
Radio Spots: YES (10-inch, 33&1/3 rpm record)
TV Spots: YES (60-second, 10-second, 20-second x2)
Other Items: Window card; Ghidrah mask
American Release: 1970 (Maron Films, double-feature)
Posters: YES
Lobby Cards: YES (set of 4)
Stills: YES (black & white)
Pressbook: YES
Ad Slicks: YES (original; re-release w/ GODZILLA'S REVENGE)
Radio Spots: YES (7-inch, 45 rpm record)
TV Spots: YES (60-second & 20-second)
NOTE: Both GODZILLA vs. THE SEA MONSTER and SON OF GODZILLA had no U.S. theatrical release, and instead went to television.
American Release: 1969 (American International)
Posters: YES
Lobby Cards: YES (set of 8)
Stills: YES (black & white)
Pressbook: YES
Ad Molds/Mats: YES
Radio Spots: YES (7-inch, 45 rpm record)
TV Spots: YES (60-second, 30-second, 20-second, 10-second)
American Release: 1971* (Maron Films, double-feature)
Posters: YES
Lobby Cards: NO
Stills: YES (black & white)
Pressbook: NO
Ad Slicks: YES (also triple-feature with MONSTER ZERO & WAR OF THE GARGANTUAS)
Radio Spots: NO
*Film first released in New York City as MINYA, SON OF GODZILLA (poster exists), then in double-feature with ISLAND OF THE BURNING DAMNED, then in 1972 as a double-feature with WAR OF THE GARGANTUAS (poster exists), and on from there.
American Release: 1972 (American International)
Posters: YES
Lobby Cards: YES (set of 8)
Stills: YES (black and white)
Pressbook: YES
Ad Slicks: YES (original; 1976 re-release)
Ad Molds/Mats: ? Newspaper ad blocks exist, below:
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Radio Spots: YES (7-inch 45 rpm record)
TV Spots: YES (60-second, 30-second, 20 second)
Other Items: Window Card; Herald; "Hi-Rise Standee"
American Release: 1977 (Cinema Shares, International)
Posters: YES
Lobby Cards: NO
Stills: YES (black and white)
Pressbook: NO
Ad Slicks: YES (letter-sized; legal-sized)
Radio Spots: YES (5-inch reel-to-reel tape)
TV Spots: YES (30-second)
American Release: 1976 (Cinema Shares International)
Posters: YES
Lobby Cards: NO
Stills: YES (Color, set of 8)
Pressbook: YES note: last full Godzilla pressbook made
Ad Slicks: ? (outside of pressbook); Theatre Ad Slick
Ad Molds/Mats: ? Newspaper ad block exists, below:
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Radio Spots: ? Pressbook says "RADIO SPOTS - (30-second)"
TV Spots: YES (60-second, 30-second, 10-second x2)
Other Items: Herald; Pinback Buttons (4 different); Godzilla For President flyer; Comic Book; Monster Convoy Car Decorations); Distributor Synopsis Sheet; "Shock Around The Clock 2" Cinema Shares Flyer
American Release: 1977* (Cinema Shares)
Posters: YES (note: 2 different 1-sheets)
Lobby Cards: NO
Stills: YES (black and white)
Pressbook: NO
Ad Slicks: YES
Radio Spots: NO
TV Spots: YES (15-second, 20-second)
Other Items: Herald; Distributor Sales Brochure
*NOTE: Film was pulled soon after release and re-titled (below)
American Release: 1977 (Cinema Shares)
Posters: YES
Lobby Cards: NO
Stills: YES (black and white)
Pressbook: NO
Ad Slicks: YES
Radio Spots: NO
TV Spots: YES (as part of 1978 Godzilla triple-feature)
Other Items: Distributor Synopsis Sheet (title crossed out and COSMIC written in); military flyer
American Release: 1978 (Bob Conn Enterprises)
Posters: YES
Lobby Cards: NO
Stills: NO
Pressbook: NO
Ad Slicks: YES
Radio Spots: YES (30-sec ad played in the commentary track of the 2008 Classic Media DVD!)
TV Spots: YES (20-second, 30 second)
And, for good measure:
NOTE: This list is only concerned with theatrical-related (and its home video release) promotional items; for the Dr. Pepper campaign during this time, see the Vintage American Items page.
American Release: 1985
Posters: YES
Lobby Cards: NO
Stills: YES (black and white)
Pressbook: NO
Radio Spots: ? (This vintage article says there would be some, and one is also mentioned in this book.)
TV Spots: YES (several, including: 30-second x5, 60-second x2)
Press Kit: YES (included 10-page typed document & 4 b&w stills; some mini-press kits were also sent out that included an unofficial wind-up toy and a joke sheet entitled "Everything You Wanted To Know About Godzilla But Didn't Have The Guts" )
Other Items: Theatre Standee; Promo Single (Jill Elliott - I Was Afraid To Love You); Video Store Countertop Standee & Sign; Video Store Poster; New World Video "Godzilla Beach Patrol" Safety Vest; New World Video Promotional Mug; Dr. Pepper Commercial (35mm Theatrical Version); Video Order Card; Video Store Standee
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