Take a look at this Dagobah Playset box, which I acquired recently. It has an original mailing label from Kenner, who sent it to the purchaser. As cool as this is, this strikes me as a real Amazon sort of move. Of course, today, it's even more important to disguise the item you are mailing, so it doesn't get stolen...which is what they make brown paper for.
The big takeaway here, though, is the postal label: $1.86! This would cost, what, like $25 to mail today?!
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