GODZILLA KING OF THE MONSTERS Ad Slicks Set (Trans World Releasing Corp, 1956)

 

Sometimes, pressbooks come with a set of ad slicks (sometimes not, and sometimes they are built in).  For KING OF THE MONSTERS, a hefty set of ads was included in a separate stapled bundle.  They are oddly sized at an inch shorter than the actual pressbook that we looked at last time, at 11 x 16". But they are GREAT.

I really like the smaller, bumper-sticker shaped ads at the bottom of this page.  Here they are, cropped out:

Another value of pressbooks is that they serve as checklists for all of the materials that existed for a particular film.  Can you believe a 24-SHEET poster existed for this movie? We have looked at the album of radio ads in years past! If you are interested in hearing them, go to this post!

And, they also would provide copy for fluff articles and reviews, to be used in newspapers of the day.  Here is a better look at a couple:

None of the crazy ballyhoo ideas that would permeate the later pressbooks, though! And of course, this movie didn't need it!